Real Estate Automation
Case Study
Sherpa – Modernizing Real Estate Marketing with Scalable Application Development
Sherpa, a U.S.-based innovator in real estate marketing, has been redefining how professionals generate and manage leads since 2018. Known for launching the first TCPA-compliant text messaging service, Sherpa now offers a full suite of marketing tools including SMS campaigns, direct mail, skip tracing, and advanced search capabilities. We partnered with Sherpa to enhance their platform with robust backend and frontend development, automation, and quality engineering-improving performance, payment handling, and user experience for thousands of real estate professionals.
The Vision
Building a Modern, Scalable Platform for Real Estate Lead Engagement Sherpa aimed to enhance its existing marketing application with: A modern and reliable payment gateway. Improved and extended campaign features. Automated testing and QA to ensure release stability. A streamlined frontend deployment process.
Scenario
Legacy Systems Slowed Feature Growth and System Reliability
Outdated subscription mechanism using Braintree that required a more flexible and scalable payment solution. Limited test automation, leading to time-consuming regression cycles. Growing demand for new campaign features (e.g., direct mail, advanced filters) required quick yet stable releases. No formalized frontend deployment strategy.
What we did
Accelerating Product Maturity with Full-Stack Development & QA Automation
Payment Gateway Migration : Replaced the existing Braintree payment integration with Paddle, offering a more flexible, scalable subscription management system. Enhanced Campaign Management : Extended platform functionality with features such as Direct Mail Campaigns, Advanced Search Filters, and performance tuning to stabilize existing features.
Test Automation with Cypress : Implemented automated end-to-end test suites using Cypress, increasing coverage and reducing manual testing effort. Frontend Deployment Strategy : Defined and implemented a consistent and reliable frontend deployment process, streamlining DevOps tasks for the React-based UI. Robust QA Process Implementation : Defined comprehensive test strategy across all layers. Executed sanity, integration, and regression testing. Established defect triage cycles and certified sprint deliverables.
Key features of the experience
The Impact
Enabling Agile Growth and Reliable Product Delivery
Our partnership with Sherpa resulted in a modernized, agile real estate marketing platform equipped with automated testing, scalable infrastructure, and enhanced campaign features. By replacing legacy components and introducing automation and DevOps practices, we helped Sherpa deliver a more powerful and reliable experience for its users. Looking to scale your digital product with automation, modernization, and agility? Let’s build the future together.
Enhanced User Experience
Faster and more stable campaign tools improved customer satisfaction and reduced support tickets.
Streamlined QA & Testing
Automation reduced regression cycles and improved overall release confidence.
Improved System Reliability
Bug fixes and performance enhancements made the platform more stable and scalable under load.
Faster Feature Delivery
The new deployment process and automation enabled the team to ship features more frequently.
Future-Ready Architecture
With robust test coverage and modular deployment, Sherpa is now better equipped for future growth and innovation.